Updated November 25, 2019
Why We Collect User Information
Fragrancemadness gathers personal information to help improve our products and customer service,to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience and to inform you, and your gift and message recipients, of special offers and discounts from us, our affiliated brands and selected third parties.
We may also use the information we collect to notify you about important changes to the Website, new services, and special offers we think you’ll be interestedin, and to enable you to receive credits for purchases under loyalty or buying programs which you have joined. If you would rather not receive this information, just follow the removal instructions provided. If you suspect any wrong usageof your email address, please email us to email@example.com.
What Type of Information We Collect
(a) Information You Provide To Us
Personal Information and Demographic Information.On the Website, we may ask you toprovide certain categories of information such as: (1) personally identifiableinformation, which is information that identifies you personally, such as yourfirst and last name, email address, home address and phone number (“PersonalInformation”); and (2) demographic information, such as information aboutyour gender (“Demographic Information”). We may collect thisinformation through various forms and in various places on the Website, including,through “contact us” forms, when you sign up for notifications from us, or whenyou otherwise interact with the Website. If we combine DemographicInformation with the Personal Information we collect directly from you on theWebsite, we will treat the combined data as Personal Information under
(b) Information We Collect and Store as You Access and Use the Site
In addition to any Personal Information or other information that you choose tosubmit to us via our Website, we and our third-party service providers may usea variety of technologies that automatically (or passively) store or collectcertain information whenever you visit or interact with the Site (“UsageInformation”). This Usage Information may be stored or accessed usinga variety of technologies that may be downloaded to your personal computer,laptop, tablet or mobile phone (a “Device”) whenever you visit orinteract with our Website. Usage Information may be noncidentifying ormay be associated with you. Whenever we associate Usage Information withyour Personal Information, we will treat it as Personal Information. ThisUsage Information may include:
- Your IP address or other unique identifier (“DeviceIdentifier”). A Device Identifier is a number that is automaticallyassigned to your Device used to access the Website, and our computers identifyyour Device by its Device Identifier;
- Your Device functionality (including browser,operating system, hardware, mobile network information);
- The URL that referred you to our Website;
- The areas within our Website that you visitand your activities there, including remembering you and your preferences;
- Your Device location;
- Your Device characteristics; and
- Certain other Device data, including the timeof day, among other information.
We may use various developed methods and technologies to store or collect UsageInformation (“Tracking Technologies”). Tracking Technologies mayset, change, alter or modify settings or configurations on your Device. Afew of the Tracking Technologies include, without limitation, the following(and subsequent technology and methods later developed):
Information you provide to us may be collected by us even if an order, registration, orother process is started but not completed. Members may also add to theirAddress Book the name, address and telephone number of friends or other personsto whom they may wish to send gifts or expressions, and that information alsofall sunder this Policy. Only Members have the right to view and edit theinformation entered to their Address Book.
How We Use the Information Collected
We may use your Personal Information, Demographic Information or Usage Informationfor various purposes, including:
- To send you electronic newsletters or toprovide you with special offers or promotional and marketing materials onbehalf of us or third parties, including to let you know about new products,services or upcoming events;
- To improve the Website, marketing endeavors or our service offerings;
- To customize your experience on the Website or to serve you specific content or ads that are relevant to you;
- To provide customer support;
- To contact you with regard to your use of theWebsite and, in our discretion, changes to the Website and/or Website’spolicies;
- To identify your product and servicepreferences so that you can be informed of new or additional products, servicesand promotions;
- For internal business purposes; and
How and When We Disclose Information to Third Parties
We do not share Personal or Non-Personal Information with third parties, unless:
(b)Affiliates and Business Transfer. We may shareyour information, including your Device Identifiers and Personal Information,Demographic Information and Usage Information with our parent, subsidiaries andaffiliates. We also reserve the right to disclose and transfer all suchinformation: (i) to a subsequent owner, co-owner or operator of the Website orapplicable database; or (ii) in connection with a merger, consolidation, restructuring,the sale of substantially all of our interests and/or assets or other corporatechange, including, during the course of any due diligence process.
Links and Third Party Content
The Website may contain content that is supplied by a third party, and those thirdparties may collect Usage Information and your Device Identifier when pagesfrom the Site are served to you. In addition, when you are on the Websiteyou may be directed to other services that are operated and controlled by thirdparties that we do not control. We are not responsible for the datacollection and privacy practices employed by any of these third parties ortheir services and they may be tracking you across multiple sites and may besharing the results of that tracking with us and/or others.
How to Change Customer Information and CommunicationsPreferences
You are responsible for maintaining the accuracy of the information you submit tous. The Website may allow you to review, correct or update PersonalInformation, or you may provide updates and changes by
contacting us at sales@ fragrancemadness.com.
We will make good faith efforts to make requestedchanges in our then active databases as soon as reasonably practicable. Please note that it is not always possible to completely remove or delete allof your information from our databases and that residual data may remain onbackup media or for other reasons. You may cancel or modify our emailmarketing communications you receive from us by following the instructionscontained within our promotional emails. This will not affect subsequent subscriptionsand if your opt-out is limited to certain types of emails the opt-out will beso limited.
We incorporate commercially reasonable safeguards to help protect and secure yourPersonal Information. However, no data transmission over the Internet,mobile networks, wireless transmission or electronic storage of information canbe guaranteed to be 100% secure. Please note that we cannot ensure thesecurity of any information you transmit to us, and you use our Website andprovide us with your information at your own risk. When you place orders oraccess your account information, we use our Secure Sockets Layer (SSL), whichencrypts all information you enter before it is sent over the Internet to us.